How Oowlish built NowuTalk.ai's conversational AI sales app for Shopify merchants, driving higher conversion rates through personalized product recommendations.
NowuTalk.ai is a Shopify app that uses conversational AI to act as a virtual sales assistant. It guides shoppers through product discovery, answers questions in real time, and makes personalized recommendations — all within the Shopify storefront.
NowuTalk's founders had a working prototype but needed production-grade engineering to handle Shopify's scale requirements, ensure sub-second response times for the AI assistant, and pass Shopify's app review for public listing.
Oowlish rebuilt the app from the ground up: optimized the AI inference pipeline for sub-second responses, implemented automatic catalog sync via Shopify webhooks, and designed a Polaris-compliant merchant dashboard.
Optimized prompt pipeline with caching and streaming, delivering responses in under 1 second.
Real-time product catalog indexing via Shopify webhooks with vector embeddings for semantic search.
Polaris-compliant admin panel with conversation analytics, conversion tracking, and A/B testing.
NowuTalk.ai launched on the Shopify App Store, onboarded 500+ merchants, and delivers over 1 million AI-powered conversations per month — with measurable conversion lifts for merchants.
Merchants see an average 25% increase in conversion rate with the AI assistant.
Rapid adoption after Shopify App Store launch with 4.8-star rating.
AI assistant responds in under 1 second, matching live chat expectations.
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