Oowlish
Shopify Plus Pet Retail

Replatforming Spain's Leading Pet Retailer for Mobile-First Growth

How Oowlish modernized Kiwoko's digital commerce platform on Shopify Plus, achieving 63% faster page loads and 47% higher mobile conversion rates.

63%
Faster Page Load
47%
Mobile Conv. Up
34%
Click & Collect
Kiwoko

Project Overview

Kiwoko is Spain's leading pet retailer needing to modernize their digital commerce platform to support aggressive growth plans and compete with international players entering the Spanish market. Their legacy platform couldn't scale, had poor performance, and limited innovation.

Industry
Pet Retail (Spain)
Timeline
Replatforming + Custom Development
Team Size
Replatforming Squad
Tech Stack
Shopify Plus, ERP Integration, Custom Checkout

The Challenge

Kiwoko needed to modernize their digital commerce platform to support aggressive growth plans and compete with international players entering the Spanish market. Their legacy platform couldn't scale, had poor performance, and limited their ability to innovate.

Legacy platform couldn't scale for growth targets
Poor performance hindering user experience
No omnichannel capabilities (click & collect, store inventory)
Mobile experience lagging behind market demands (68% mobile commerce in Spain)

Our Solution

Oowlish executed a complete replatforming to Shopify Plus with custom ERP and logistics integrations, omnichannel features, Spanish market optimizations, and mobile-first architecture.

Shopify Plus Replatforming

Complete platform migration with custom ERP and logistics system integrations.

Omnichannel Commerce

Click & collect, store inventory visibility, and unified customer experience.

Mobile-First Architecture

Optimized for Spain's mobile-dominant market with custom checkout and payment gateways.

Impact & Results

Kiwoko's page load time dropped from 5.2s to 1.9s, mobile conversion rate increased by 47%, and 34% of online orders now use click & collect — all with 28% lower operational costs.

63% Faster

Page load time reduced from 5.2s to 1.9s.

47% Conv. Up

Mobile conversion rate increased by 47%.

28% Cost Down

Operational costs reduced through simplified tech stack.

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