How Oowlish partnered with Finequities to design and develop a social investing platform that makes collaborative stock analysis accessible to everyday investors.
Finequities is a social investing startup that combines community-driven stock analysis with portfolio tracking. The founders had a clear vision but needed a technical partner to take the product from concept to a fully functional MVP ready for beta launch.
Finequities' founders had deep domain expertise in investing but no engineering team. They needed to move fast in a competitive market, build trust with financial data integrations, and create a social experience that felt native and engaging — all on a startup budget.
Oowlish assembled a cross-functional squad that ran product discovery, designed the UX, and shipped the MVP in 4 months — including Plaid integration, real-time portfolio tracking, and a social feed for sharing investment theses.
Community-driven feed where users share analysis, follow top investors, and discuss stock picks.
Real-time portfolio syncing via Plaid with performance analytics and benchmarking.
Bank-grade security with Plaid connectivity, encrypted data storage, and SOC 2 readiness.
Finequities launched on time, onboarded 15K+ beta users, and secured follow-on funding. The platform's social engagement metrics exceeded benchmarks for fintech apps.
Beta waitlist converted at 40%, reaching 15K active users in 3 months.
Full product delivered on schedule, enabling the founders to hit fundraising milestones.
Users spend an average of 8 minutes per session, 3x the fintech industry average.
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