How Oowlish built BOMI — an end-to-end IoT + AI platform that connects smart collars with machine learning to predict pet health issues before they become emergencies.
BOMI is a venture product co-created with Oowlish that integrates smart hardware (IoT collar), machine learning, and a personalised LLM layer to monitor pet health, behaviour, and safety in real time. Oowlish led the full product lifecycle — from ideation and IoT prototyping to AI model development and GTM strategy.
The global pet care market exceeds $250B annually, yet monitoring solutions remained fragmented, reactive, and without predictive intelligence. Pet owners couldn't detect health issues early, and vets received inaccurate anecdotal data.
Oowlish designed and built BOMI from scratch: a smart collar with advanced sensors feeding an ML platform that detects anomalies and alerts owners — with a personalised LLM giving the pet its own voice.
6-axis accelerometer and gyroscope capture walking, scratching, licking, barking, jumping, stress and sudden movements — continuously, 24/7.
Models trained per pet to identify their normal baseline. Deviations trigger proactive alerts: sudden activity drops, excess scratching (allergy), dehydration patterns, or escape-risk behaviour.
Owners choose their pet's personality. The pet sends personalised messages: "I think I've been scratching too much..." or "Water? Haven't had any today 😅." — driving engagement and daily retention.
BOMI delivers a complete predictive pet health experience — moving owners from reactive to proactive care, with a product built for global scale and subscription-based recurring revenue.
Early anomaly detection allows intervention before critical health events develop.
Personalised LLM messages drive daily app interaction, far above pet app benchmarks.
Owners generate objective behavioural and health reports for veterinary visits instantly.
We are ready, are you?