How Oowlish built a generative AI and LLM platform for Santillana — automating educational content creation across 20+ countries and setting a new standard for EdTech AI in Latin America.
Santillana is one of the world's largest educational publishing groups — with over 60 years of experience, a dominant market position across Latin America and Europe, and a presence in more than 20 countries. Facing slow, costly content creation processes and a fragmented, non-reusable content library, Santillana needed an AI platform capable of generating and personalising educational content at scale. Oowlish designed and built the Editorial AI Platform from the ground up — integrating large language models (LLMs), generative AI models, and a structured knowledge graph into Santillana's existing digital ecosystem, transforming a manual editorial operation into an automated, scalable content engine.
Santillana's editorial infrastructure was designed for a print-first world. Despite decades of content investment, the library was fragmented and non-reusable — rebuilt market by market, subject by subject, at enormous cost. As AI-native EdTech competitors accelerated content delivery cycles from months to days, the pressure to digitally transform became existential.
Oowlish built the Editorial AI Platform — a production-grade generative AI system combining large language models, automated content pipelines, and a structured knowledge graph that transformed Santillana's editorial operation from fragmented and manual to intelligent, scalable, and reusable.
LLMs fine-tuned on Santillana's 60+ years of editorial content — enabling automatic generation of curriculum-aligned educational materials across subjects, grade levels, and 20+ country-specific contexts at a fraction of previous production time and cost.
Decades of fragmented editorial content structured into a unified knowledge graph — making Santillana's entire content library discoverable, composable, and reusable across markets for the first time, eliminating redundant production at scale.
Intuitive AI-powered tools enabling educators to rapidly adapt and customise materials for specific classroom needs, local curricula, and regional requirements — without editorial intervention or central production dependency.
Automated quality controls and country-specific compliance validation embedded directly into the AI generation pipeline — ensuring every output met educational standards across all markets before delivery, at zero additional manual overhead.
The Editorial AI Platform repositioned Santillana as the leading AI-powered educational publisher in Latin America and Europe — with faster content delivery, lower production costs, and a scalable foundation for continued AI-driven growth.
Educational content creation and adaptation cycles reduced from months to weeks — enabling Santillana to compete with AI-native EdTech platforms for the first time.
Single AI platform serving Santillana's entire geographic footprint simultaneously — with localised, compliant content generation for each market.
Decades of fragmented editorial knowledge structured into a reusable AI-ready knowledge graph — the foundation for continuous, compounding AI improvement.
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